Every morning, I make lunch for my three kids.
It's one of those small, unglamorous parts of parenting that most people don't think about. But I do, because while I'm packing bags and checking homework, I'm also thinking about what kind of day they're going to have.
Kids carry a lot into school. Social pressure, hard friendships, moments where they're not sure they measure up. And I can't be there for any of it.
What I could do was put something in their lunchbox.
I started making custom cards: superhero trading cards where my kids were the heroes. Each one built around a virtue: courage, kindness, perseverance. Something they could hold in their hand and remember when the day got hard.
The first time I slipped one in, I didn't say anything. My daughter found it at lunch. That evening she came home and told me about it. She showed it to her friends, traded it with her best friend, asked when she was getting another one.
My son is four. He started looking forward to lunch.
I realized I wasn't just making cards. I was giving my kids something meaningful to hold onto during the school day.
That's when Lunchbox Legends was born, so every parent could do the same thing, without needing to be a designer or a tech expert. Just a parent who wants their kid to feel like the hero they already are.
Sam Weinstein, founder and dad